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# Blomfield loop
- URL: https://www.taivo.ai/blomfield-loop/
- Published: 2026-08-23T19:59:29.000Z
- Updated: 2026-08-23T20:37:19.000Z
- Description: Tom Blomfield’s five elements of a self-improving loop: sense, decide, act, verify, and learn.
- Author: Taivo Pungas
- Tags: AI in organizations, link, stream

The five elements of a loop from [How to Build a Self-Improving Company with AI](https://www.ycombinator.com/library/Qf-how-to-build-a-self-improving-company-with-ai?ref=taivo.ai) by Tom Blomfield at YC:

- **Sense:** Capture real-world signals, e.g. a customer cancels.
- **Decide:** Apply rules and permissions, e.g. escalate large refunds to a human.
- **Act:** Use reliable tools and APIs, e.g. query the customer database.
- **Verify:** Check quality and safety, e.g. run tests before deploying code.
- **Learn:** Diagnose failures and improve the system, e.g. add a missing tool after a query fails.