Anchor on what won't change

When things are stable, you make plans by anchoring to the question "what will change?". With your customers, your company, technology, regulation or anything else about the world.

This does not work when things are changing fast. If best-in-class tech changes every 6 months, or if your product strategy is up in the air, or customers are fickle, thinking this way is overwhelming. Everything is changing, so how are you supposed to make a plan that you can stand behind without anxiety?

During rapid change, you need to anchor to the opposite question: "what will stay the same?". Perhaps it's your customer, your user, a key problem you solve. You might not find a lot, but whatever you find will give you confidence and consistency -- two things in short supply at times of rapid change.