- "less is more" (proverb)
- "perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away" (Antoine de Saint Exupéry)
- "omit needless words" (Strunk & White)
- "It is vain to do with more what can be done with fewer" (Occam's razor)
All the above phrases, and many like them, describe a criterion of greatness: simplicity.
As generating (text, images, videos, code, ...) has become almost trivially easy, the skill of removing is now especially important.